A passionate communicator with several years of experience encompassing editorial design, journalism, and public relations, Ethel has worked on some of the highest-profile criminal legal cases, including the innocence cases of Richard Glossip, Rodney Reed, Pervis Payne, Melissa Lucio, and more. Inspired by the storytelling prowess of icons like Christiane Amanpour and Marie Colvin during her upbringing, she has always been drawn to professions where she could artfully convey the stories of others. Ethel has secured media coverage in Tier-1 outlets for various clients ranging from NFL athletes to top-level executives.

Ethel's passion lies in embracing new challenges and leveraging innovative approaches to shape compelling narratives and drive meaningful engagement.